Mobile App Marketing Manager, F-Secure Oyj

F-Secure delivers research-led cyber security to defend organizations, society and people from real-world attacks and build resilience into their approach. Our people are a mix of technical and creative experts – diverse, talented, and passionate people – working tirelessly to help us advance the industry with new ways of thinking. They lead their own development, in and out of the office. They call the shots when it comes to building a place to call home in our organization.

We, the Direct Business team, which drives sales & marketing to consumers, are opening a totally new position as a Mobile App Marketing Manager. Could this be you?

As the Mobile App Marketing Manager in the Online Sales & Marketing team your domain is everything that relates to app stores, app launches and app marketing. You will be working in close cooperation with our digital marketing, eStore and creative professionals, to drive our ambitious initiatives in app stores. In this position you will report to the Director, Online Sales and Marketing

Your key responsibilities will be to:

  • Drive user acquisition for the F-Secure consumer apps globally
  • Set the budget allocation between different app marketing channels
  • Plan and coordinate the creation of app marketing assets, including app store assets together with our online sales and marketing team

What are we looking for?
We are looking for a talented and driven app marketer, who has a passion for delivering impactful business results. You have a proven track record from driving successful app marketing and have been involved in app launches in app stores.  You have relevant experience of online marketing activities across digital marketing platforms and a deep understanding of consumer behavior and online media.  

The following experience and personality describe you:

  • Relevant experience in app marketing
  • Experience in ASO and SEO
  • Analytical and very number and sales oriented
  • Experienced in setting KPIs and analyzing results against them
  • App analytics and user behavior knowledge (e.g. AppAnnie, Firebase)
  • Understanding of various performance marketing platforms, such as Google Ads, Facebook and Apple Search Ads
  • Strong communication and interpersonal skills
  • Excellent English skills, both written and spoken (company language is English)
  • Excellent team player, self-confident and willing to work in a fast-changing environment

What will you get from us?
We provide you with an amazing opportunity to work together with great technologies, innovation and inspiring colleagues, who share your desire to succeed. You will be able to make your mark in the worldwide marketing of world-class consumer cyber security products.

In addition, we offer a competitive salary and extensive benefits to keep our most essential asset – our people, happy. Our benefits include comprehensive healthcare, lunch benefit, breakfast, supported sports activities, massage, gym and sauna in our office building and bike leasing, just to mention a few.

This is a permanent position, that begins during autumn 2020. The position is located at the F-Secure headquarters in Ruoholahti, Helsinki.

If this got your attention, please register your CV and application with a salary request and apply for this position as soon as possible, but no later than 25.9.2020, at the website:

This recruitment process is managed by Oy Adiente Ab.
For more information, please contact Senior HR Consultant Marika Högström-Andersson,, phone. 050 572 6439.


Työpaikan toimialan nimi: Markkinointi
Paikkakunta: Pääkaupunkiseutu
Päivämäärä: 25.09.2020
Yhteyshenkilö: Marika Högström-Andersson

Send us your application